Detroit Engineered Products (DEP) rolled out a new visual identity system, including an updated logo, and new product logos, this year in keeping with current market trends and design.
We have world-class engineers, and world-class products and now we have the world-class look to go with them,” said Radha Krishnan, President, DEP. The new logo draws on the legacy of the old one, employing the well-recognized DEP typeface.
The system employs a master-brand approach, with all business units, products and services united under a single logo. The new DEP MeshWorks logo is an example of the same.
A detailed brand guidelines book can be found here.